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The COL1 Chronicles

TrueAccord Leverages Machine Learning to Create Personalized Debt Collection Experience


TrueAccord, a debt collection company, is using artificial intelligence to revolutionize the debt collection process. The company was founded in 2013 by CEO Ohad Samet, who was frustrated with the lack of empathy and customer focus in the industry. Today, TrueAccord has worked with over 20 million consumers of major banks, issuers, eCommerce companies, and direct lenders. Hundreds of thousands have resolved their debts through convenient payment plans, customized billing schedules, and easy documentation.


TrueAccord's digital-first approach to debt collection creates a cycle of collections growth by improving the industry's perception, providing a personalized experience, and building brand equity. The company has been a leader in digital debt collection for over 10 years, leveraging machine learning and digital-first communications to power world-class collections experiences for clients and consumers.


Gone are the days of one-size-fits-all outreach or call-based collections campaigns. TrueAccord's patented machine learning engine, HeartBeat, tailors the consumer journey to create a personalized experience for each consumer, optimizing for the right message, outreach time, and communication cadence to optimize performance.


TrueAccord's customer base includes major financial institutions, such as Capital One and Barclays, as well as eCommerce companies like LendingTree and Petal. With its AI-powered approach to debt collection, TrueAccord is helping consumers reach financial health while transforming the industry for the better. Those owed money, owe money to anyone, or work in collections are encouraged to join the revolution.

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